Gummies are amazing and when you see a shelf full of them, you can’t help but sigh with happiness!
HYPER JAPAN have teamed up with some gummi enthusiasts to bring you a sampling of authentic, juicy gummies straight from Japan!
We’ll be handing them out to HYPER Bon-Odori Challenge participants, press attendees, and a few lucky children!
We’ve been hearing from you that no HYPER JAPAN would be compete without Sushi, and we’ve been listening!
Atariya Sushi Bar will have freshly made sushi throughout the event!
Scrumptious kara-age will also make an appearance, and boy do they balance the sushi!
The creative minds behind the Atariya brand have now reopened the James Street branch as SUSHIOLOGY, a bold concept pairing the high-quality fish Atariya is known for, with their extensive knowledge of how to prepare sushi.
Sushiology website: https://www.sushiology.co.uk/
DNP and Manga retailer TORICO have joined forces to bring you an amazing selection of authentic Japanese manga, figures, knick-knacks and more!
This is a rare chance to pick up boxed sets of hit titles and special edition books, many with special extra items!
Expect a Kawaii Land PACKED full of everything Japanese and adorable! Including fashion items and accessories, workshops, a photo spot and more!
Placed in the Olympia National everything kawaii and frilly is taking over a huge area! Check out the pink on the map! 
Make sure you don’t miss out on this opportunity to browse fabulous fashion stalls, show-off your style and perhaps pick out a fresh, exciting Japanese look for your summer wardrobe! Here’s the exhibitors that you don’t want to miss!!
YY Kawaii
Stockists of official anime merchandise and figurines from Japan. Alongside this having a strong passion for Ita Bags they have expanded their stock profile to include a range of Ita bags and Ita bag accessories.
Hai! Hiragana – Hiragana into creative illustrations of familiar and useful Japanese words.
During the event we’ll be running free classes to learn a few characters by using the cards and adapting the artwork into fun memory games & other Japanese inspired challenges.
Harajuku Hair Accessories
Come and make super sweet candy fashion accessories inspired by Japanese street fashion and have a chat with the Otome Sewing Bee, the Uks only specialised J-fashion craft club.
MORE TO COME!
The Focus Is Your Heart! We are Chekiss!
It will be a focus on anyone who has questions about idol culture with basic wotagei (Ie. the standard mix) to common popular J-songs and using penlights.
As well as for our fans to take photos with us as a meet and greet with a professional photographer.
All Japan Show Podcast Creators
A Meet and Greet and a Q&A!
MORE TO BE ANNOUNCED!
Unfortunately we don’t have any images yet!!
But imagine this… ALICE IN WONDERLAND MEETS GUMMY BEARS AND MORE!
Ahh, Japanese Wagyu. The golden standard of beef with its marbled texture and melt-in-your-mouth sensation. Zennoh brings the best in Japanese agricultural produce directly from farmers!
Grilled Wagyu Skewers, Using Genuine Top Grade Wagyu Beef Direct from Japan
Wagyu Salami Produced Using Amazing Joshyu Wagyu From the Gunma Prefecture
Fresh Japanese Cucumber Skewers. Crunchy, Refreshing and Full of Flavour!
Webpage: https://www.tokimeite.com/
Look at these delicious candies “kohakuto”! They’re all sorts of cute colours, and taste amazing as well!
Each one of these perfect packages of goodness are handmade by Ms. Yuko Kochi of Sweet Japan KOHAKUTO.
Find them at stand A03 in Olympia National, Ground Floor!
Almost like a string of pearls to put around your neck, but edible when you’re hungry!
Website: http://www.sweetjapan.co.uk/
If you’ve ever eaten Japanese curry, you know it always makes you happy! Well, here’s a chance to walk away with a FREE box of curry roux!
S&B have allowed us to reveal another amazing way to enjoy curry, and that’s CURRY FONDUE!!
The workshop is going to be run by Kinu Yukawa, the Japan Centre’s Food Creative!
Come hear all about it at the HYPER Theatre on Saturday 2 session at 17:00.
FREE Curry roux will be available in limited quantities on a first-come, first-serve basis!
Website: http://www.sbfoods-worldwide.com/
It’s July and HYPER JAPAN have teamed up with S&B Foods to help you take your burger skills to a new level!
It’s certainly the weather for a BBQ!
Don’t miss the opportunity to show to your family and friends a new wasabi-based sauce to match perfectly with your burgers!
Chef Lina Lin is the creative force behind the menu and will be guiding you through the workshop.
She’ll demonstrate how the sauce is made so you can recreate it at home!
There’ll be tastings too!
A private chef from Singapore based in London. A chef alumna of ROKA Canary Wharf and of the world-renowned Le Cordon Bleu London, with a Diploma in Cuisine. Chef Lin specialises in Asian Fusion cuisine, and loves experimenting with robust Asian flavours using classic European technique.
Website: http://www.sbfoods-worldwide.com/
ARTBOX is the UK’s dream destination for cute authentic Japanese character goods, stationery and homeware, and you’ll be able to shop for all of your favourites at HYPER JAPAN including Gudetama, Hello Kitty, My Melody, Little Twin Stars, Cinnamoroll, PomPomPurin, Rilakkuma, Sumikko Gurashi, Jinbei-san, and even Pusheen!
ARTBOX is home to Sanrio Original goods directly from Tokyo – these stunning items are created specially for Sanrio’s official shops in Japan, so it’s a real delight to be able to shop for them at the Sanrio Boutique right here at HYPER JAPAN in London!
There will be exclusive promotions including the Sanrio Premium Raffle, where you win adorable items every time, and the popular Sanrio Luxury Lucky Bags, available in-person for the first time ever.
And finally, look out for the Sensory Squishy & Mochi Plush Area, full of tactile adorableness – there will be squishies, the current huge collectable craze, and mochi plush, Japan’s unbelievably soft and stretchy cuddly toys, to squish and smoosh and shop to your heart’s content.
Website: www.artbox.co.uk
Facebook: www.facebook.com/ARTBOX.UK
Instagram: www.instagram.com/artbox_uk
Dreamy Bows is well-established as the UK’s hub for Japanese fashion brands, and they will be bringing their cute and colourful pop-up boutique back to HYPER JAPAN again this summer (although sadly without Haruka Kurebayashi this time!).
Look out for the launch of a new range of items from Sebastian Masuda’s iconic Harajuku brand 6%DOKIDOKI including brand new tights, socks, badges, totes and even cushions, plus new designs from LISTEN FLAVOR too. There will even be shopping rewards where you can earn exclusive LISTEN FLAVOR branded premium free gifts.
As well as these two incredible Japanese fashion brands, there will also be lots of goodies to browse from Chocomint, Sailor Moon, KOKOkim, Candy Rain and EYEMAZING, and affordable Japanese fashion staples including wigs, shoes and bags.
Website: www.dreamybows.com
Facebook: www.facebook.com/DreamyBows
Instagram: www.instagram.com/dreamybows
Tofu Cute is returning to HYPER JAPAN with more adorable goodies than ever before, including iconic Japanese snacks and drinks, a massive range of new AMUSE plushies, and other exciting treats and collectables!
For every HYPER JAPAN event Tofu Cute prepares a spectacular set-up, and this year they will be hosting the first ever Tofu Cute Matsuri Area, where you can win amazing prizes by playing traditional festival games! The games include ͞Catch-a-Gacha͟, ͞Ramune Ring Toss͟ and ͞Senbonbiki Snacks͟. Also, don’t forget to take part in the Tofu Cute Wishing Wall!
You’ll also be able to get your hands on some Tofu Cute exclusive items, with the launch of the brand new ͞Ultimate Tofu Bag͟. This is best way to get the complete Tofu Cute experience all in one adorable bag, full of Tofu Cute original squishies, stationery, badges, AMUSE plushies and Japanese snacks!
Website: www.tofucute.com
Facebook: www.facebook.com/TofuCute
Instagram: www.instagram.com/tofucute
Wheelcake Island stole our hearts with their fluffy Imagawayaki last year. Oh, ICYMI they’re warm Japanese pastries with a filling such as custard or anko bean (sweet black bean paste).
Like taiyaki (if you’ve tried that) but are bigger! The sweet, sweet combination of filling and pancake…. mmmmmmm!
It’s worth getting in line first for these treats!
PROFILE
Wheelcake Island have been trading for a year. Currently at Brick Lane Backyard Market, KERB and opening new stall soon at Camden Market and Maltby Street Market! Providing a product in high demand in street markets across London.
The HYPER Bon-Odori Challenge is just a few days away, are you ready?!
Our friendly, talented stage navigators, Akari Mochizuki and Haruka Kuroda will be guiding you through the Bon-Odori dance! Seasoned professionals both, we guarantee you’re in good hands.
Akari is from Iwakuni in Yamaguchi prefecture. When she was 3 years old, she started singing enka (a variety of traditional Japanese music which often takes the form of sentimental ballads) thanks to the influence of her father, who was a great fan of the genre. Akari studied drama in Cambridge and modern music in London, and started working as a professional singer in 2009. She has performed as an enka and minyo (Japanese folk music) singer for numerous occasions, including WOMAD 2010, Hyper Japan and Japan Matsuri. She has appeared in BBC Radio 3 programme ‘The Verb’ and sung several enka songs.
Visit her website at: www.akarisinger.com
Haruka Kuroda is an actress and CBBC’s Officinally Amazing presenter. Since graduating from Guildford School of Acting in 2000, she has embarked on a career in TV, Film and Theatre. She is also an experienced voice over artist and was the voice of Noodle from the internationally acclaimed band Gorillaz. On their first platinum album tour, Haruka performed as the voice of Noodle and as a backing singer with Damon Albarn. Haruka is also a fight director and a dramatic combat instructor and has taught in various drama schools & Universities as well as running workshops in secondary schools and drama clubs in the UK and Europe.
To find out more about Haruka, visit: www.harukakuroda.com
BANDAI NAMCO Entertainment is bringing its A-Game to HYPER JAPAN Festival 2018 with JUMP FORCE!!
Gamers will be able to get a hands-on experience at the JUMP FORCE by BANDAI NAMCO Entertainment booth on the Ground level of Olympia National!
For the first time ever, the most famous Manga heroes are thrown into a whole new battleground: our world. Uniting to fight the most dangerous threat, the Jump Force will bear the fate of the entire human kind. 
Celebrating the 50th Anniversary of the famous Weekly Jump Magazine, Jump Force is also making the most of latest technologies to bring characters to life in a never-seen-before realistic design.
A unique setting, merging the Jump World and the Real World.
Realistic graphics bring Manga characters to life like never before!
JUMP FORCE is currently available to Pre-Order but visitors to HYPER JAPAN get an early experience!
The Jump Force, an alliance of the most powerful Manga heroes from Dragon Ball, One Piece, Naruto and much more!
JUMP FORCE website: https://www.bandainamcoent.com/games/jump-force
Beat the crowds with Priority tickets!
With this handy add-on ticket…
SAY GOODBYE TO THIS:
Instead, you get to make memories like this!
Or get your hands on plushies like this!
Or eat food like this!
Hurry because there are only so many Priority tickets!
Don’t miss out on fun because of a queue!
Acclaimed film director MAMORU HOSODA’s 2009 hit anime film “Summer Wars” (サマーウォーズ) will be front and centre at HYPER JAPAN’s Anime Film Night on Saturday, 14 July from 19:00!
©2009 SUMMERWARS FILM PARTNERSGet your fill of both sci-fi and anime in this whimsical anime film, right on the front lines between digital and reality. A confrontation of the real world with the digital world OZ, which is the mirror world to reality. Although digital, a foe character is the one who violates the public, and people use the “human network” to fight against such a foe, which have a strong meaning in present day Japan where digital natives are now the mainstream.
STUDIO CHIZU website: http://www.studio-chizu.jp/index.html
STUDIO CHIZU’s 2015 anime masterpiece “The Boy and the Beast” (バケモノの子) will be the feature of HYPER JAPAN’s Anime Film Night on Friday, 13 July from 17:45!
©2015 THE BOY AND THE BEAST FILM PARTNERSEnjoy this delightful coming-of-age animated film as a ‘human child’ and ‘middle aged beast,’ both from completely different worlds but both alone, choose to become master and disciple. As the two give themselves away to each other, changes occur not only between themselves, but to the world and people around them.
Born in Toyama in 1967. After graduating Kanazawa College of Art, Hosoda joined Toei Doga (now Toei Animation Co., Ltd) as an animator. In 1997, he made his debut as a director with the popular TV animation series GeGeGe no Kitaro (4th series), and in 1999, he directed his first theatrical animated film Digimon Adventure. He won acclaim for the advanced concept of his second film Digimon Adventure OUR WAR GAME!! (00). He turned freelance thereafter, and in 2006, he released the feature animation The Girl Who Leapt Through Time (original novel by Yasutaka Tsutsui) which turned out to be a long-running box office hit, then Hosoda had been regarded as a promising director. In 2009, he directed Summer Wars, which is the first film made by his original story. In 2011, he established his own animated film studio named Studio Chizu, and released Wolf Children (2012) and The Boy and the Beast (2015) which were highly acclaimed domestically and internationally. His new film, Mirai is scheduled to be released in 2018 summer.
STUDIO CHIZU website: http://www.studio-chizu.jp/index.html
Olympia London is a member of the Association of Event Venues (AEV) and has adopted the latest policies regarding weapons at events. In particular, changes involving exhibiting and purchasing weapons. The following excerpt is from Section 58.7 of the eGuide.
Where weapons are exhibited:
While replica weapons will be sold at HYPER JAPAN, there are certain rules that everybody will need to follow.
Following Olympia counsel, we recently announced some updated rules regarding cosplay props. Meanwhile, we’ve been listening to your various opinions and have been in ongoing negotiations with Olympia. As a result, we’ve been able to work out some updated rules and regulations for cosplay props which we believe will make everyone’s experience at HYPER JAPAN the best possible.
We want HYPER JAPAN to be a great event for all and as these are rules will be tightly followed at the event, please make sure to read them carefully!
“Nigaoe” means portrait in Japanese. Nigaoe Family coming back to HYPER JAPAN this July to draw your lovely faces!
They will also write your name in Japanese next to your portrait, so find them and experience the Japanese artisan piece of work!
Nigaoe Family Website: nigaoefamily.com
HYPER JAPAN is one large shopping bonanza for those looking to buy cool Japanese stuff!
BUT WAIT!! Did you know there are a lot of free activities to do as well?
Better yet, many of these activities offer free stuff as well, so it’s a WIN-WIN situation!
Illustrative Purposes Only
With over 200 different table exhibitors in the HYPER JAPAN Market area, visitors will be spoilt for choice!
ANIMETAL is a trader specialising in figures, wigs, and contact lenses and has over 10 years of experience in the trade.
With every single figure imported from Japan, complete with a seal of authenticity – ANIMETAL is the gold standard in quality!
Visit their website here for a sneak peek of items they’ll have in stock and more!
ANIMETAL Website: www.theanimetal.com
So you’re cosplaying…
Why not take it to the next level and share your knowledge with others?
At HYPER JAPAN Festival 2018, there’ll be a dedicated area for you, our amazing cosplay fans!
An area where you voices can be heard!
So show off how YOU + COSPLAY = AWESOME!
Host a simple workshop, display your favourite cosplay outfits, anything*!
*nothing illegal or offensive?
Our fantastic audience have had some brilliant suggestions over the years and we try and listen to EVERY SINGLE ONE.
This is one of them! In July we’re creating a brand new space – a kawaii community area. Where you guys can make the content for each other for FREE!
Fans can book 40-minute slots and do as they wish! Organise a meet-up or promote a community group, showcase your made-with-love hand-crafted outfits or run a tutorial!
Restrictions do apply. Special treatments, such as nail art and make-up tutorials will require risk assessments and insurance cover. In this case, please apply detailing your idea and a member of the team will be in touch.
Space includes 1 table and several chairs.
A schedule will be announced and updated on the website!
